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Code d'Examen: adwords-fundamentals
Nom d'Examen: Google (Google Search Fundamentals Exam Practice Test)
Questions et réponses: 160 Q&As
Code d'Examen: adwords-reporting
Nom d'Examen: Google (Google Reporting and Analysis Exam Practice Test)
Questions et réponses: 211 Q&As
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NO.1 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A
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NO.2 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C
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NO.3 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is
to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not
sell a product or service as a result of the conversion, but only the free newsletter is offered. The client
has asked Doug to calculate the return on investment, for the conversions that have been made as a
result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find
the return on investment?
A. Doug would need to know the value of the newsletter.
B. Doug needs to know the product cost of the client, to find the return on investment.
C. You can't track the ROI if there's nothing for sale as a result of the conversion.
D. Doug needs to know what the final cost of the newsletter would be.
Answer: A
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NO.4 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C
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NO.5 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A
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NO.6 What reporting portion of Google Analytics would you examine if you're interested in seeing your most
popular pages in your website?
A. E-commerce
B. Content
C. Web page views
D. Goals
Answer: B
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NO.7 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A
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NO.8 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C
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